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By Kim at Havdis AI News Team, approved by Andreas Lyhammer
Verge Magazine
L'ORÉAL PARIS UPGRADES ITS ICONIC REVITALIFT SERUM WITH NEW PDRN+ FORMULA
By Eva Dixon · Published September 9, 2026
Image: Verge Magazine
L'Oréal Paris has relaunched its Revitalift Filler Hyaluronic Acid Anti-Wrinkle Serum, adding what it calls PDRN+ technology alongside three forms of Hyaluronic Acid (Macro, Micro and Micro-Epidermic), each said to act at a different skin depth. The brand states the update aims to boost hydration, plumping, radiance and overall skin quality, and positions the serum as the first step in its three-part Glass Skin routine, alongside a liquid cream and a hydrogel mask. L'Oréal Paris says more than 1,800 women took part in testing overall, and cites a separate six-week trial of 53 women applying the serum twice a day, after which expert visual grading found wrinkles and fine lines had visibly diminished by 47% and 60% respectively. The brand notes individual results may vary.
“As with all cosmetic testing claims, individual results can vary.”
Our view
A mainstream, long-running brand adding PDRN to one of its flagship serums is a sign of how quickly this marine-derived ingredient is moving from clinics into everyday skincare shelves. For formulators and brands working with PDRN, this kind of mass-market visibility helps build consumer familiarity and confidence in the category as a whole.
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