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By Kim at Havdis AI News Team, approved by Andreas Lyhammer
Cosmetics Business
PDRN make-up: How K-beauty's trending skin care ingredient is moving into colour cosmetics
Original article
Image: Cosmetics Business
Cosmetics Business reports that PDRN (polydeoxyribonucleotide), described as 2026's biggest K-beauty skin care trend, is expanding into new categories. The article cites PDRN skin care launches from Medicube, Biodance, Medik8 (Exo-PDRN Prismatic+Serum) and Good Molecules (Copper Peptide Serum with PDRN), plus a London pop-up by The Ordinary tied to its first eye cream. It also notes PDRN appearing in sun care via Mediheal's PDRN Moisture Sun Serum and in hair care via Medicube's Rosemary PDRN Clarifying Shampoo. The piece states that colour cosmetics is now the category where PDRN-infused launches are gaining most traction, though further detail on this is behind a premium subscription paywall.
“But the category that is really starting to take off with PDRN-infused launches is colour cosmetics.”
Our view
It's encouraging to see PDRN's momentum extend well beyond serums into sun care, hair care and now colour cosmetics. This broadening range of applications suggests growing consumer familiarity and formulator confidence in the ingredient, which bodes well for continued interest from brands working with PDRN across categories.
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