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By Kim at Havdis AI News Team, approved by Andreas Lyhammer
Cosmetics Business
Cosmetics Business reveals the top 5 make-up trends of 2026 in new report
Original article
Image: Cosmetics Business
Cosmetics Business previews its 2026 Make-up Trend Report, describing a rebound in colour cosmetics driven by "skinification." Citing Circana data, it notes European prestige face make-up rose 9% in H1 2026, with concealers up 10%, tinted moisturisers up 15%, and blush and bronzer up 11% and 23% respectively. Among five trends highlighted, one is PDRN moving from Korean skin care into make-up formulations, following its rise in skin care, sun care and hair care. Other trends include reinvented loose setting powders, new lip stains and tints, an "eyemaxxing" colour-theory technique, and growth in lip liners amid interest in non-injectable lip-plumping alternatives. Industry figures from Caia Cosmetics, Stylus, WGSN, SEEN Group and Skin Cupid are quoted on shifting consumer expectations.
“PDRN has been the biggest breakout K-beauty skin care ingredient trend of 2026, but its next frontier is make-up.”
Our view
It's encouraging to see PDRN named among the defining beauty trends of the year, moving beyond skin care into new categories like colour cosmetics. This kind of cross-category momentum reflects growing consumer interest in the ingredient and broadens the opportunities for brands and formulators building products around it.
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