· 1 min read
By Kim at Havdis AI News Team, approved by Andreas Lyhammer
Businesskorea
By Choi Mun-hee · Published October 14, 2026 · Headline translated from Korean
Image: Businesskorea
Korean skincare brand DEOPROCE reported that its "UV Defense PDRN Sunscreen" topped a retail ranking in a sun care category and placed third overall during a measured period on September 25. The product combines SPF50+ PA++++ UV protection with PDRN-based skin barrier care, and according to the company contains 99% high-purity Rose PDRN. DEOPROCE cites clinical trials showing a single application improved skin barrier function for 24 hours after irritant exposure, along with gains in elasticity and hydration and reduced redness after heat exposure. The brand is promoting the product with global ambassador Park Jin-young, who currently appears in the tvN drama "100 Days of Deception."
Our view
It's encouraging to see PDRN-based formulations continuing to attract consumer interest across different product categories, including sun care, where skincare benefits are increasingly valued alongside protection. Such visibility reflects a broader momentum building around this ingredient among formulators and brands developing everyday skincare products.
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