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By Kim at Havdis AI News Team
Businesskorea
Farmstay Launches PDRN Exosome Capsule Serum on Hmall
By 최문희 기자 · Published October 21, 2026 · Headline translated from Korean
Image: Businesskorea
Korean skincare brand Farmstay will introduce its "PDRN Exosome Capsule Serum" on the home-shopping channel Hmall on October 23 at 1:30 p.m. The product belongs to the "PDRN & Vitamin" line launched in April and combines plant-derived, ginseng-sourced low-molecular PDRN exosomes with a vitamin capsule complex, aimed at improving pore appearance and skin elasticity. Two bundles will be offered: a basic set with two serum bottles and five PDRN sheet masks, and a double set with four bottles and ten masks, plus a 10% discount via the Hmall app. A company representative said the dual-texture formula suits dry, seasonal weather. Farmstay, founded in 2008, exports to about 90 countries and has also been developing retinal and other sustainable ingredients.
Our view
Launches like this reflect broader momentum for PDRN across product formats and distribution channels, including television shopping, as consumer familiarity with the ingredient category continues to grow. It points to expanding interest among formulators in pairing PDRN with complementary delivery technologies for everyday skincare routines.
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