Image: Happi
Glow Recipe has launched a Vegan PDRN+ Tinted Soft Matte Lip Blur Balm, positioned within fall 2026's lip-blurring makeup trend as a treatment-first color product. The formula is built around what the brand calls a vegan, prickly pear-derived PDRN alternative, described as lower molecular weight than animal-derived PDRN for improved absorption, combined with hyaluronic acid, panthenol, red microalgae and colloidal oatmeal. According to the brand, an independent clinical study of 30 subjects found a 68% improvement in lip hydration after one week, while a separate consumer study reported that 96% of 30 users felt the product did not settle into lip lines and all participants felt lips looked plumper. The balm comes in six shades and rolls out at Sephora, Sephora at Kohl's, and glowrecipe.com between September 3 and 25, priced at $22.
“The treatment-first lip color blurs the line between makeup and skincare.”
Our view
This launch reflects how PDRN-style ingredients are expanding beyond serums into color cosmetics, suggesting growing consumer interest in treatment-first makeup formats. It points to continued momentum for PDRN as a functional active being explored across new categories, which is encouraging for formulators working with this class of ingredients.
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