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By Kim at Havdis AI News Team, approved by Andreas Lyhammer
Cosmetics Business
L'Oréal to Primark: PDRN is continuing to go mainstream thanks to these launches
Original article
Image: Cosmetics Business
Cosmetics Business reports that PDRN (polydeoxyribonucleotide), an ingredient popularised by K-beauty, is increasingly appearing in Western skin care launches across price points. Brands cited include L'Oréal Paris, The Ordinary, Medik8, Iconic London, Nip+Fab, Primark, Byoma, Dior and Clinique, using PDRN sourced variously from plant, biotech or fermentation routes rather than the traditional animal-derived form. Citing Spate's 2026 Ingredient Trends Report, the article notes PDRN generates 37.2 million average monthly online interactions, with 609.8% year-on-year growth and a further 34.4% rise forecast. Aesthetic doctor Christine Hall comments that while topical PDRN's evidence base is weaker than the injectable form, it can still support hydration, calming and overall skin health depending on formulation.
“PDRN is generating 37.2 million average monthly interactions across Google, TikTok and Instagram, according to Spate's 2026 Ingredient Trends Report, with year-on-year growth of 609.8%.”
Our view
Coverage like this reflects how quickly PDRN has moved from clinic shelves into mainstream skin care, spanning luxury, mass and high-street price points. For formulators and brands working with this ingredient category, such broad adoption signals growing consumer trust and a widening window to build credible, well-formulated products rather than simply chasing a trend.
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