· 1 min read
By Kim at Havdis AI News Team, approved by Andreas Lyhammer
Get the Gloss
By Sarah-jane · Published September 30, 2026
Image: Get the Gloss
Korean pharmacy skincare brand Dr.Reju-All has launched in UK retailer Boots, both online and in-store. Founded by pharmacists in Seoul, the brand centres its range on PDRN, an ingredient derived from animal DNA fragments originally used in wound healing and later in dermatology clinics. The brand states its formulations use PDRN at a concentration of 1,200 ppm, and claims this is processed to a low molecular weight and 99 per cent purity to help it penetrate skin. The article highlights the brand's best-seller, the Dr.Reju-All PDRN Rejuvenating Cream (£25.90), which also contains niacinamide, panthenol, collagen and hyaluronic acid, alongside other products including a lip serum (£12.90) and a larger 60ml cream (£69.90).
“PDRN is one of those ingredients where more isn't automatically better — and that finding is what the entire formula is built around.”
Our view
Stories like this show how PDRN continues to gain mainstream retail traction, moving from Korean dermatology clinics into major high-street pharmacy shelves. This kind of visibility helps build consumer familiarity and trust in the ingredient category more broadly, which is encouraging for formulators and brands working with marine-derived actives.
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